Twitter Demographics and Retail Sales Presentation

Last Friday I gave a talk to the Northwest Arkansas Social Media Club discussing opportunities for the SuperValu grocery chain on Twitter. The presentation combines a Twitter demographics research study by Pew Research, Nielsen Homescan panel data, and Twitter user accounts by city as compiled by Twellow.com to estimate potential sales from a Twitter campaign. It also makes some recommendations on how SuperValu can use Twitter. Here is the presentation that I gave with simulated panel data.