How To Use Google Analytics

Blue Zoo’s Collin Condray presentedĀ a talk in October at the Walton College Arkansas Small Business and Technology Development Center titled, “How to Use Google Analytics and Social Media Analytics to Grow Your Business” TheĀ hands-on seminar covered...

Essential Google Analytics Metrics -Part 4- Conversion

Site visitors are great, but what we really want is conversion to sales. Let’s explore how Google Analytics can help to get better conversion with your e-commerce. You have an e-commerce site and you want to know how your visitors are reacting to your...

Essential Google Analytics Metrics – Part 3

Google Analytics is a must-have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure...

Google Analytics Metrics-Part 2

As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google...

Google Analytics Metrics-Part 1

Google Analytics is an amazing tool. It allows you to find out how visitors are interacting with your site. We install it on every website that Blue Zoo Creative builds. This tool offers a wealth of information that you can use to improve the number and experience of...