Blue Zoo’s Collin Condray presented a talk in October at the Walton College Arkansas Small Business and Technology Development Center titled,

How to Use Google Analytics and Social Media Analytics to Grow Your Business

The hands-on seminar covered the analysis of online analytics and insights, and how they are invaluable to a company’s overall marketing plan, by providing key market and customer research for your business.

Social media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics for websites and other analytical tools, were evaluated and discussed. Attendees walked out with all the information they needed to consider when deciding whether to include these social media and analytic tools in their overall marketing plan.

For those interested in this topic but unable to attend, here is the slide presentation that accompanied Collin’s talk.

This article first appeared on Blue Zoo Creative’s website.