Web searches are still one of the most important ways that businesses are found online, but it can be mysterious how your competitors’ sites are in the top search ranks while your site doesn’t show up until page three. In this talk, presented to the Northwest Arkansas Network Builders BNI group, I go over the basic factors that search engines consider when deciding where your website shows up in the search rankings.

Here is the video of the event:

And here is the PowerPoint presentation that’s in the background:

SEO Basics BNI Talk

This is, of course, just an overview. There are a lot of factors that influence search engines.
This article first appeared on Blue Zoo Creative’s website.