Here is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. Included are the basics of strategy, setup, and metrics for using Facebook ads and Google AdWords for small businesses.

Unfortunately, the battery on my Flipcam died so we don’t have video of this presentation. However, here are the videos of our Facebook ads case study from last time:

This article first appeared on Blue Zoo Creative’s website.