Here are the slide decks for the recent seminars Collin Condray of Blue Zoo Creative gave on digital advertising and social media. The digital advertising talk was sponsored by the Arkansas Small Business and Technology Deveolpment Center at the University of Arkansas on September 21, 2012. It covers how small businesses can use Facebook and Google ads to help promote their business. It includes how they fit into the overall online strategy, best practices on setting them up, and key metrics to monitor the campaign.

The social media seminar was held at the Rogers-Lowell Area Chamber of Commerce  on September 26, 2012 and it covered the following topics:

  • Designing your social strategy
  • Changes in social networks that have changed the way users interact with their services (for example, Facebook’s Timeline)
  • Other services you need to be on (YouTube, Google+ and Pinterest)
  • Mobile social media
  • Tips and tactics to get the most out of your time

This article first appeared on Blue Zoo Creative’s website.