Social media can be a great way to capture new business leads and establish your credibility. A quick way to do this is to head over to and look for the “advanced search” option. If you’re a local company, make sure that you put in the location where you operate as well. First, look for people asking about your keyword. This gives you an opportunity to answer questions about your industry to show off your expertise without a hard sell. However, if someone is explicitly asking for your product or service, don’t be afraid to switch into sales mode to educate them about what you do.

Second, you can see what people are sharing about your industry. Are people more interested in links to information or are they sharing images and videos? Their reaction will give you an idea of what you should be sharing not only on Twitter, but the rest of your social media sites to stay relevant to potential customers.

This article first appeared on Blue Zoo Creative’s website.