Off-Site Search Engine Optimization-Basics

In my previous post about on-site SEO, I discussed what you can do on your site to make it more attractive to search engines, but that is only half the story. The other key factor for SEO is what you can do off your website to get noticed by search engines. Currently,...

Choosing the Right Keywords for SEO

– Updated April 2015 – Choosing the right keywords can make a big difference in your ability to rank high in search results. Not all keywords are effective in the world of SEO (search engine optimization). Some are more important than others. You might be...

Search Engine Optimization for Your Website

Search engine optimization (SEO) is very important for attracting new visitors to your site. The way search engines rank your site has changed dramatically over the past few years. If you set your site up more than a couple of years ago with SEO in mind, you might be...

How to Pick A Domain Name

There are two broad tactics on how to pick a domain name. The first approach is you use a name that has one of the keywords that you’re targeting. For example, if you sold widgets, you might try to register buywidgets.com, qualitywidgets.com or nwawidgets.com as...

Tracking for Success

They may not be exciting, but analytics are crucial when setting up an e-commerce site. At the minimum, you should set up Google Analytics on your site to see where the majority of your traffic is coming from and what items on your site people are looking at the most....