Essential Google Analytics Metrics – Part 3

Google Analytics is a must-have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure...

Google Analytics Metrics-Part 2

As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google...

Google Analytics Metrics-Part 1

Google Analytics is an amazing tool. It allows you to find out how visitors are interacting with your site. We install it on every website that Blue Zoo Creative builds. This tool offers a wealth of information that you can use to improve the number and experience of...

Where Do My Website Visitors Come From?

Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site. There are four main sources for website visitors: organic search, paid search, direct, and referral.    Organic search and paid...

Introduction to WordPress Chamber Presentation

Last week I was invited by the Arkansas Small Business and Technology Development Center to give a talk on WordPress at the Fayetteville Chamber of Commerce. WordPress is a content management system that we use on almost every project at Blue Zoo Creative. We love it...